WHRO Public Media recently won four American Advertising Awards—formerly the ADDYs—including one gold award and three silver awards.
The American Advertising Awards recognize and reward the creative spirit of excellence in the art of advertising. The event is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local American Advertising Federation Ad Club competitions.
WHRO won the following awards:
Gold
Spelling Bee
Category: Art Direction—Campaign
This annual eventhelps students improve their spelling, increase their vocabulary, learn concepts and develop correct English usage that will help them all their lives.
Silver
Work Like A Girl
Category: Television Self-Promotion-Local Campaign
Work Like A Girl is part of WHRO’s American Graduate: Getting to Work national initiative, funded by Corporation for Public Broadcasting, to create awareness of the great opportunities for young women in skilled careers.
RISE
Category: Television-Local Campaign
RISE is an economic development organization with a mission to accelerate innovation around solutions to coastal communities’ resilience challenges. The TV campaign promoted a challenge program covering Hampton Roads designed to support founders of startups and small businesses who are solving climate-change related problems in coastal cities.
Out of the Box
Category: Art Direction—Campaign
Paul Shugrue opens the box on great new music that's rarely played on the radio anywhere else. Hear the show on WHRV FM Monday-Thursday, 7-9 p.m. and Saturday, 1-5 p.m.