WHRO places special emphasis on content related to the Hampton Roads area of Virginia that is consistent with our mission -- education, culture and citizenship. WHRO production and programming priorities:
  • Innovation and discovery
  • Local communities, global vision
  • Diversity and independent thought
  • Entertainment & the arts
  • Education
  • Quality of life
WHRO evaluates proposals according to the following criteria:
  • How does this program fit with WHRO's production and programming priorities?
  • Is there a need for this type of programming?
  • What is the significance or relevance to timely or powerful issues?
  • What is the target audience? Are there quantifiable demographics?
  • Is the project funded?
  • What is the value to funders?
  • Are there comparable projects under development in the system?
  • What is the potential PBS interest for this production?
  • What is the primetime potential?
  • Where applicable, what is the quality of on-air creative talent, writer, and director associated with the project?
Does the project lend itself to providing added benefits that enhance the broadcast? For example:
  • Educational component
  • Web site extensions
  • Outreach potential
  • Video or book sales
  • After-broadcast sales
  • Pledge potential
WHRO works with producers at various stages in the production process-from development to broadcast presentation. To start the dialogue, WHRO asks all producers to complete and submit the enclosed forms along with any proposals, treatments or videotapes. Please note that we must receive both elements before we can review your project. These files are downloadable Adobe Acrobat files (.pdf).
This form provides us with the overview of your program idea and clarifies what type of relationship you wish to pursue with WHRO.
Many ideas, materials and suggestions are not new and are substantially similar to ideas developed by our own staff or submitted by others. To avoid any misunderstanding, it is our policy to require the signing of a release before we consider any program materials or ideas. If the terms of the attached release are satisfactory, please sign and return one to us together with the project description form. Your signature is required.
Send any hard-copy materials, videos, etc., along with your completed Project Description and signed Standard Release Letter to:
Heather Mazzoni
Vice President of Content
5200 Hampton Blvd.
Norfolk, VA 23508
Phone: 757.889.9396
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
We apologize that we cannot guarantee return of materials.
Our evaluation process takes approximately four to six weeks. Once your evaluation is completed, we will contact you about the status of your proposal. Thank you again for contacting WHRO, and we look forward to reviewing your materials.