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WHRO Public Media took home three first-place awards at this week’s Public Media Awards ceremony.
The Public Media Awards honor the achievements of public media stations in education, community engagement, marketing/communication, and content. The 53rd Annual Public Media Awards were given in a virtual celebration Tuesday, January 25, during the 2022 National Educational Telecommunications Association (NETA) Conference and Corporation for Public Broadcasting Public Media Thought Leader Forum.
WHRO was nominated as a finalist in four categories.
First-Place Awards:
Category: Education Resources for the Community
VA TV Classroom Season 2
In response to a competitive grant from the Virginia Department of Education (VDOE), WHRO created and produced two television shows, Learn and Grow (Grades K-3) and Continue to Know (Grades 4-7), under the Season 2, VA TV Classroom program. WHRO shared the compiled, closed-captioned shows with the other Virginia Public Broadcast Stations (VPM, WBRA, and WETA) and provided the shows on an FTP site for school divisions across the Commonwealth to access and use as desired. These two shows ran for six weeks, September 14, 2020 – October 23, 2020. Additionally, WHRO made the live shows available for streaming on our website and shared the iFrame embed code and a generic promo with the other Virginia Public Broadcast Stations so they could easily post, brand, and promote the shows on their websites. Furthermore, WHRO split each daily show up into four segments, re-closed captioned the shortened videos, and ingested them into eMediaVA and #GoOpenVA.
Category: Marketing & Communications - Annual Report
Dimensions Membership Guide
WHRO is delighted to offer our monthly magazine, Dimensions, which is mailed to 26,000 members each month. In addition to radio and television schedules, Dimensions provides an inside look at WHRO Public Media – the work we're doing in education and outreach, community events and opportunities for members.
This past year, we have focused on our local content for this publication and our members are really loving it. Our feature stories get a lot of fan mail -- people who are relating with the people and the stories. It has also resulted in new unsolicited gifts as a result of the content.
Category: Marketing & Communications - Promotion
Work Like a Girl: Pierette Swan
Women without education or training past high school are most often employed in hospitality, child care, and retail. WHRO launched the Work Like A Girl campaign to raise awareness of other careers that women are excelling in. Our goal was to find young vivacious women in these careers to help other young women understand they are great careers for them.
Through our social media Work Like A Girl engagement campaign we were introduced to Pierrette Swan and worked with her to create an exciting video promo. Her passion for her work, her community service, and he energy made her a perfect candidate for a Work Like A Girl promo and help to dispell the stigmas around women in skilled careers. She became our top ambassador and we used her for several additional videos. Feedback from partners has been very positive.
